Bank of Sun Prairie

Brand Identity

For decades, team members and customers alike have seen Bank of Sun Prairie as a friendly, reliable financial partner. But there’s a fine line between steady and stodgy. In order to stand out in the modern banking landscape—especially to residents who are new to the area — The team at Epicosity and I advised them to build on their existing brand equity with a refreshing dash of boldness.

The result is a friendly, approachable brand that signals it still knows how to maintain balance while shaking things up.